Soohyen Park

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I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

About

I have been working in branding and advertising for over twenty years. I love collaborating with clients to identify their branding needs and providing pragmatic yet imaginative solutions to help them claim their identities. I also have a knack for new business pitches.  

Beyond design, I am a Global Social Impact House fellow, nominated by Center for Social Impact Strategy, University of Pennsylvania; and semi-finalist for the <Resisting Reduction> essay competition, organized by MIT Media Lab/MIT Press. I dabble in calligraphy as a meditation practice 🙏🏽

I currently reside by Ocean Beach in the beautiful neighborhood of Outer Parkside, San Francisco. 


Services

Art Direction
Brand Creation
Brand Refresh
Brand Strategy
Case Studies
Copy Development
Creative Direction
Graphic Design
Identity Systems
Naming
New Business Pitches
Tone of Voice
Clients

412 Food Rescue
Almay
Aveeno
Behance
Beyoncé
Brioni
Citibank
City of New York
Coty
Facebook
Firewood Marketing
Floranext
Geodis
Google
Inigo Elizalde Rugs
Jones New York
LA Public Library
Levi’s
Miller Brewing Company
Related Properties
Restoration Hardware
St. Regis Hotels & Resorts
Starwood Hotels & Resorts
Target
Weleda