The Caledonia Branding 

Agency: AR New York (now Publicis)
Client: Related Properties, New York 
Sector: Luxury Real Estate
Team: Una Aaro, Bitna Hu, Sara Huang, Michael Ian Kaye, Charlotte Pao
Role: New Business Pitch, Art Direction, Design, Naming, Print Production  

The Caledonia was the agency’s first real estate branding project. 



Excerpts from SUNS business plan, created to prepare The Egg for crowdfunding.