![](https://freight.cargo.site/t/original/i/672262fdb9f2210541f12403a7a12b22132ed82bc8ba695775658d0f018b6f3b/tai-main.jpg)
Transformative Action Institute Rebranding
Rebranding for Transformative Action Institute, a nonprofit with a mission to help social entrepreneurs discover their full potential through alternative learning methods.
Client: Transformative Action Institute, Los Angeles, CA
Team: Ashley De Lucca, Kaveh Sadeghian, Scott Sherman
Team: Ashley De Lucca, Kaveh Sadeghian, Scott Sherman
![](https://freight.cargo.site/t/original/i/37be099eaaf8b2ba08e5e13fa661d5067ab6998fbbb9dab8063e0998cbed6925/tai-old.png)
Before
![](https://freight.cargo.site/t/original/i/cd30227441d27553d491c08d4ef68d5fc51d2bd95d65bdc7b3fcc563430ca9c8/tai-new.png)
After
Logo
![](https://freight.cargo.site/t/original/i/3b8430b059f1adf11b97a54818420b034842d98eb686c037b463a6d2db4c1e61/tai-mood-crop.jpg)
![](https://freight.cargo.site/t/original/i/7fe200bac8f8d6eddab9ad650d60c454bc612ac0a8478e0be2cd2b00361781b8/blue-dot-r.jpg)
![](https://freight.cargo.site/t/original/i/d9877c42ba325d6bee524ae0da641b3d18c71d074a5979a0e61337d0849404c1/tai-evolution-1r.jpg)
![](https://freight.cargo.site/t/original/i/18c4cd18ad28ceffde6b9e1a47aca469496a3c976dea82ad36f11671b961994a/tai-evolution-2r.jpg)
![](https://freight.cargo.site/t/original/i/1eeb1d2c90bbcb1bcd3a435433dc8b370c938dd1f7be4d12a1c53f557f390967/tai-evolution-3.gif)
Logo Rationale
The newly designed, form-shifting logo reflects the state of our ever-evolving world and its diversfication, both in demographics and professions.
![](https://freight.cargo.site/t/original/i/8f2fd6eca2c18ffedc28776a2ee1fa58e353addc3e64b9f885aa7968abcab180/tai-boy-1.jpg)
![](https://freight.cargo.site/t/original/i/7762bdedc10dc08cc25f2c3e94b162751be65bbf0b3ebbf800abfafdc1d6180c/tai-boy-2.jpg)
![](https://freight.cargo.site/t/original/i/8b7cd26cf1e357dbaaf72bf8fc6390bdfb0144c5d8382c7795151fc488026efd/tai-girl-throwing-cap.jpg)
![](https://freight.cargo.site/t/original/i/5e24d71008514bb8a74dbd57df7b587d01d756707d114703527f2a74124ea3c4/tai-bag.jpg)
Application Examples