Soohyen Park

I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

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On Proximity Book Design
On Proximity, a book written by my friend Luca, explores a scalable business model to work in conjunction with Ellen MacArthur Foundation’s Circular Economy.
Client: Luca Silipo, Berlin, Germany




The book intermingles economics, supply chains, and our insatiable appetite for consumption, and proposes a more intentional relationship to the things we own. Luca’s solution utilizes AR to provide access to the full life cycle of a product prior to purchase, which he refers to as A Good’s Life.




Promotional Poster Concepts