Soohyen Park

I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

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House of Deréon Branding
House of Deréon, Beyoncé’s first fashion venture, was a celebration of three generations of Knowles women: her grandmother Agnès Knowles who was a seamstress, her mother Tina who designed custom outfits for Destiny’s Child, and Beyoncé herself. 
Agency: AR New York
Creative Direction: Michael Ian Kaye
Design: Sara Huang
Typographer: Jean François Porchez




Monogram & Logotype





Application Examples




Deréon: Custom Typeface
Designed by Jean François Porchez




Printed Matter