︎
Soohyen Park

I design for brands across all sectors, big and small, near and far. 

︎ About
︎ Contact
︎ img roulette
 
House of Deréon Branding
House of Deréon, Beyoncé’s first fashion venture, was a celebration of three generations of Knowles women: her grandmother Agnès Knowles who was a seamstress, her mother Tina who designed custom outfits for Destiny’s Child, and Beyoncé herself. 
Agency: AR New York
Creative Direction: Michael Ian Kaye
Design: Sara Huang
Typographer: Jean François Porchez



Monogram & Logotype




Application Examples



Deréon: Custom Typeface
Designed by Jean François Porchez



Printed Matter
︎ Prev     Next ︎