Soohyen Park

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I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

GreeNYC Branding

Client: City of New York
Sector: Municipality, Sustainability
Team: Yujin Chang, Olivia Choi, Blake E. Marquis, Mark Trippetti
Role: Creative Direction, Design, New Business Pitch

Logo design for New York City’s sustainability initiative to help the city meet its sustainability goals to send zero waste to landfills by 2030, and to generate net-zero carbon by 2050.

Application examples: logo on a hybrid yellow cab, pin, and limited edition tote bag.