Soohyen Park

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I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

Food Rescue Hero Brand Refresh

Client: 412 Food Rescue, Pittsburgh, PA
Sector: Nonprofit, Food Waste Management
Team: Leah Lizarondo, Kaveh Sadeghian, Abby Westbrook
Role: Creative Direction, Design, Strategy

Food Rescue Hero is an app that facilitates the rerouting of excess food destined for the landfill to the tables of those who need it most. Originally created in Pittsburgh by the nonprofit 412 Food Rescue, the app can now be localized for a growing roster of partner cities throughout North America. 

The original design communicates the essence of the brand (grassroots, revolutionary, volunteer-driven) with efficiency. The redesigned logo strengthens the core ideas behind it.  

Application examples: apparel and tote bag. 

Application examples: design concepts for the app. Illustration via Get Illustrations