Soohyen Park

I design for brands across all sectors, big and small, near and far. I am based in San Francisco.

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Floranext Rebranding
Rebranding for Floranext, an independent business founded by florists that builds POS software for fellow florists.
Client: Floranext, Austin, TX




Before

After



Mark
The new mark is derived from a typographic ornament called fleuron. It condenses the essence of the previous mark into a simpler, more straightforward form.




Application Examples

Before
After
Outline version



Logotype 
The revised logotype incorporates typographic gestures that resemble an unfurling leaf. It is based on the letterforms of Domaine Display by Klim Type Foundry. 



Application Examples