Soohyen Park

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I design for brands across all sectors, big and small, near and far. I am based in San Francisco.


Facebook for LifeCycle Branding

Client: Facebook, Menlo Park, CA
Sector: Charitable Participation
Team: Bitna Hu, Dan Youmans
Role: Creative Direction, Design

Bike and cycling apparel design for Team Facebook, who were participating in LifeCycle, a 545-mile bike ride fundraiser to raise awareness for the stigma surrounding HIV/AIDS.




Each color of the rainbow ribbon that wraps around the torso represents a Facebook product.