Soohyen Park

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I design for brands across all sectors, big and small, near and far. I am based in San Francisco.


DECODE: Modular Letterforms

Personal Project
I am always in search of the simplest way to convey information, so DECODE was a great exercise in defining the line between the abstract and the recognizable: how many versions of the alphabet can we build with a handful of geometric shapes without losing legibility? Tauba Auerbach’s typographic works were a great inspiration for this project. 








Alphabet kinetics and an army of B’s. 




Application examples: illustrated letters, and geometric graphics and patterns.